Qedara builds products for people who review, understand and decide.
Contracts are part of a business’s financial reality.
Qedara brings finance experience and technology development together in products for everyday work. QCM starts with practical questions: what do we owe, where is the clause, which date is approaching and what needs review?
AI helps structure and find information. People review the evidence, assess implications and make decisions.
Principal Founder · Chief Executive Officer
Ovidiu Robotin
Business vision. Financial experience.
Ovidiu started Qedara with the belief that business owners and finance teams need a shared language. With more than 14 years of experience in accounting and financial management, he has worked with international organisations, led finance teams and contributed to process transformation and ERP implementations.
His experience spans reporting, budgeting, forecasting and consolidation, alongside work with platforms including NetSuite, SAP and Oracle. This practical perspective shapes how he defines the needs Qedara products should address.
As Chief Executive Officer, he leads the vision, development priorities and commercial direction. His goal is to turn financial information into practical support for decisions and bring the people building a business closer to those who understand its numbers.
Cofounder · Chief Technology Officer
Georgiana Robotin
Engineering rigour. Thoughtful systems.
Georgiana brings more than 12 years of experience in industrial process simulation and model-based software engineering to Qedara. Her work at Emerson and Bosch has included modelling, integration and testing on projects where system behaviour needs to be understood and verified in detail.
She has worked with international teams and clients, from requirements definition through implementation and training. This experience informs her understanding of how technical components should work together and support real operational processes.
As Chief Technology Officer, she leads Qedara’s technology direction, translating the product vision into architecture, integration requirements and quality criteria. Her focus is on giving each stage of development a solid technical foundation that can support the products as they evolve.
Cofounder · Chief Product Officer
Alexandru Nistor
Real needs. Clear product direction.
Alexandru joins Qedara’s founding team as Chief Product Officer. His remit is to turn user needs into a clear product direction: which problems to address, which capabilities to prioritise and how they should come together in a coherent experience.
Working alongside Ovidiu and Georgiana, his role connects the finance perspective with technological possibilities. At the centre of this collaboration is the everyday work of business owners, accountants and managers, from understanding a workflow to using information in a decision.
As CPO, his focus includes clear interactions, consistency across Qedara products and the practical usefulness of AI features. User feedback and thoughtful prioritisation guide this direction: products that are easy to understand and built around the problems they need to solve.