QEDARA

Why profit and cash tell different stories

A sale can contribute to profit before the cash reaches your account.

Profit reflects revenue and expenses recognized in a period. Cash tracks actual receipts and payments. The two can move differently.

In a simplified example, a sale of RON 10,000 and associated costs of RON 7,000 leave a result of RON 3,000 before other expenses and taxes. If the supplier is paid before the customer pays, the business must fund that gap.

When reviewing a business, ask when money comes in, when it goes out and which obligations need to be covered between those dates.

Educational explanation. Examples are illustrative.