QEDARA

One team. Three perspectives.

Financial experience, engineering and product direction. We build for people who take responsibility for decisions.

Principal Founder · Chief Executive Officer

Ovidiu Robotin

Business vision. Financial experience.

Ovidiu started Qedara with the belief that business owners and finance teams need a shared language. With more than 14 years of experience in accounting and financial management, he has worked with international organisations, led finance teams and contributed to process transformation and ERP implementations.

His experience spans reporting, budgeting, forecasting and consolidation, alongside work with platforms including NetSuite, SAP and Oracle. This practical perspective shapes how he defines the needs Qedara products should address.

As Chief Executive Officer, he leads the vision, development priorities and commercial direction. His goal is to turn financial information into practical support for decisions and bring the people building a business closer to those who understand its numbers.

Cofounder · Chief Technology Officer

Georgiana Robotin

Engineering rigour. Thoughtful systems.

Georgiana brings more than 12 years of experience in industrial process simulation and model-based software engineering to Qedara. Her work at Emerson and Bosch has included modelling, integration and testing on projects where system behaviour needs to be understood and verified in detail.

She has worked with international teams and clients, from requirements definition through implementation and training. This experience informs her understanding of how technical components should work together and support real operational processes.

As Chief Technology Officer, she leads Qedara’s technology direction, translating the product vision into architecture, integration requirements and quality criteria. Her focus is on giving each stage of development a solid technical foundation that can support the products as they evolve.

Cofounder · Chief Product Officer

Alexandru Nistor

Real needs. Clear product direction.

Alexandru joins Qedara’s founding team as Chief Product Officer. His remit is to turn user needs into a clear product direction: which problems to address, which capabilities to prioritise and how they should come together in a coherent experience.

Working alongside Ovidiu and Georgiana, his role connects the finance perspective with technological possibilities. At the centre of this collaboration is the everyday work of business owners, accountants and managers, from understanding a workflow to using information in a decision.

As CPO, his focus includes clear interactions, consistency across Qedara products and the practical usefulness of AI features. User feedback and thoughtful prioritisation guide this direction: products that are easy to understand and built around the problems they need to solve.

The Qedara story

English narration · RO / EN subtitles

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Behind the numbers is your business. People, ideas, and decisions that matter.

Every document tells part of the story. Together, we make sense of it.

In Start, AI suggests accounting entries. You review them and decide. Start for accounting.

Contract Management for contracts. CFO for financial analysis. FinMentor for financial education. Start with what you need.

We’re building the next products and the connections between them, step by step.

More context. Greater clarity. You decide what comes next.

Behind the numbers is your business.

Start, Contract Management, CFO and FinMentor: live · early access. Payroll, Quote, Recon, Consolidation and Qedara Graph connections: in development. The Start capture shows the actual Romanian interface in the staging environment.

Why I created Qedara

Ovidiu Robotin · Romanian narration · RO / EN subtitles

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In 15 years of working in finance, I have spoken with many entrepreneurs and people on finance teams. And I kept encountering the same problem:

the people who know the numbers and those building the business speak different languages. The entrepreneur sees customers, opportunities,

the pressure to deliver, while the finance team sees revenue, costs, cash flow, reporting, risks and compliance.

Each sees one half. The business needs both. That is where the idea for Qedara began.

I want entrepreneurs to understand what the numbers say about their business. Where it makes money, where it loses money, what could hold it back

and what options they have before the next decision. I also want the finance team to see the context behind the numbers

and have a say in what comes next. We are building Qedara around that connection. Accounting, financial analysis,

contracts and financial education. Step by step, we are developing the products and the connections between them. Artificial intelligence takes on the heavy lifting.

People retain the review and the decision. I believe we can build, here in Romania, European technology to global standards.

And there is one measure of that ambition: the value we bring to each company. Less paperwork, more time

and greater clarity to build. Qedara. One language.

The language of your business.