Clarity
Plain explanations connected to concrete situations.
FINMENTOR BY QEDARA
Why we built FinMentor.
Accessible financial education in Romanian, for everyday life.
Why we built Qedara FinMentor
Money is part of our everyday decisions. Clear explanations are not always as easy to find.
We built FinMentor to connect financial concepts with real situations: a budget, an expense, a goal or a business decision. In Romanian, with steps you can follow at your own pace.
„You don’t need to know everything about money. Start with your next decision.”
The FinMentor philosophy
Empathy
Learning without judgment, at your own pace.
Practice
Concepts to explore through lessons, calculations and simulations.
Accessibility
Public tools without an account and a Free plan to get started.
The people behind Qedara.
Principal Founder · Chief Executive Officer
Ovidiu Robotin
Business vision. Financial experience.
Ovidiu started Qedara with the belief that business owners and finance teams need a shared language. With more than 14 years of experience in accounting and financial management, he has worked with international organisations, led finance teams and contributed to process transformation and ERP implementations.
His experience spans reporting, budgeting, forecasting and consolidation, alongside work with platforms including NetSuite, SAP and Oracle. This practical perspective shapes how he defines the needs Qedara products should address.
As Chief Executive Officer, he leads the vision, development priorities and commercial direction. His goal is to turn financial information into practical support for decisions and bring the people building a business closer to those who understand its numbers.
Cofounder · Chief Technology Officer
Georgiana Robotin
Engineering rigour. Thoughtful systems.
Georgiana brings more than 12 years of experience in industrial process simulation and model-based software engineering to Qedara. Her work at Emerson and Bosch has included modelling, integration and testing on projects where system behaviour needs to be understood and verified in detail.
She has worked with international teams and clients, from requirements definition through implementation and training. This experience informs her understanding of how technical components should work together and support real operational processes.
As Chief Technology Officer, she leads Qedara’s technology direction, translating the product vision into architecture, integration requirements and quality criteria. Her focus is on giving each stage of development a solid technical foundation that can support the products as they evolve.
Cofounder · Chief Product Officer
Alexandru Nistor
Real needs. Clear product direction.
Alexandru joins Qedara’s founding team as Chief Product Officer. His remit is to turn user needs into a clear product direction: which problems to address, which capabilities to prioritise and how they should come together in a coherent experience.
Working alongside Ovidiu and Georgiana, his role connects the finance perspective with technological possibilities. At the centre of this collaboration is the everyday work of business owners, accountants and managers, from understanding a workflow to using information in a decision.
As CPO, his focus includes clear interactions, consistency across Qedara products and the practical usefulness of AI features. User feedback and thoughtful prioritisation guide this direction: products that are easy to understand and built around the problems they need to solve.
Start today. At your level.
A first step for you. A shared language for your team.